198: Practice Happy Now: Tap into Your Subconscious Mind, Crack the Ego Code, and Discover Emotional Laws with Rene Brent
Hypnotist Rene Brent, from Practice Happy Now, is a professional garage door opener. She believes that your brain is running an old program and can help you to get rid of false beliefs. She wants you to allow your subconscious mind to move you away from pain and towards pleasure.
197: Million Dollar Platform: Create a Dream Business, Find Your Specialty, and Scale Your Business with Newsletter Guru Jim Palmer
Jim Palmer is the Newsletter Guru and Dream Business Coach. He believes marketers should setup a Million Dollar Platform that includes email marketing, ezines, newsletters, and more. Many people lack focus and aren't finding their best customers. You should also mail a 4-page physical newsletter once a month to your best customers to retain those customers and get yourself some repeat, high-ticket sales.
196: Generate Targeted Leads and Put Sales in the Pipeline: Outbound Email Marketing, Phone Closing and Objection Handling with Dan Englander
Dan Englander from SalesSchema.com has some great information for you about marketing funnels and automation. Dan lands many new clients using outbound email marketing, virtual assistants, and phone closing.
He also has used some unique strategies to land new business. For example, he's contacted up-and-coming tech companies mentioned on CrunchBase or checking job posting on sites like Indeed and AngelList, who needed services such as animation videos. He also walks us through his process of qualifying his process, getting those leads to the proposal stage, feeling them out with test closes, handling objects and feedback, and more.
Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. He explains these seven steps to creating a marketing-focused website:
1. Shut up and listen (know thyself, benefits, goals)
2. Plan for results (design, words, pages)
3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)
4. Them-centric copy (wording that's beneficial to them)
5. Convert (phone number, working form, less fields)
6. Simplify navigation
7. Rock the visuals
Case study: Sorensen Moving & Storage
Tracy Goodwin from Captivate the Room can help you become a better speaker by improving your voice. Tracy says that your voice's muscle memory can be trained. You can retrain those good speaking habits that you might have previously lost over time and rediscover your real voice.
Many people have incorrectly tempered their voice, leading to that "stuck in the back of your throat" speaking style with dropped endings on sentences. Others forget to have tempering variety and still others forget to breathe when speaking.
Tracy wants you to speak with a pattern of unpredictability, to show vulnerability and be authentic. Break down your speaking strengths and weaknesses into the five elements of variety:
193: Madly Chasing Peace: Use 3×3 Focused Meditation to Find Inner Peace and Wisdom with Dina Proctor
Dina Proctor, author of Madly Chasing Peace, wants you to meditate in short bursts: just three minutes, three times a day. Dina was battling clinical depression, planning her suicide and dealing with alcohol addiction when she began to sit still and focus on her breathing for just a few minutes a day.
After eight weeks, that nagging inner voice in her head was gone and she was able to focus on every activity at hand. She found that inner peace and wisdom, and wants to show you how to do the same.
Stephen Christopher from Seequs.com wants to help you with your organic search results, pay per click advertising, and web design.
Choose the top one to three objectives for your website: that's usually for your hot, warm, and cold leads. For example, your hottest prospects who want to buy right now could be looking for a phone number, the warm leads might fill out a contact form to request service, and the cold leads might only want to signup for a video or short report.
Don't take anything for granted, be super persistent (failure leads to perspective). Change the "bad" things about your business.
191: Power and Bliss: Find Clarity and Focus Through Self-Care, Meditation and Consistency with Avalaura Beharry
Avalaura Beharry has a background in psychology and social work. She found herself trapped in her career and became an entrepreneur by becoming a guide for others in the areas of daily self-care, meditation, and stress relief.
- Avalaura's Healing Center
- Bliss: A Practical Guide to Living a Life of Purpose & Pleasure
- Power: Escaping the Fear from Within
190: Love Yourself Successful: Network Using Offline Events, Profit from Social Media and Jumpstart Your Business with Katrina Sawa
Katrina Sawa has a lot to say about networking, social media, landing speaking gigs, and making money doing what you love. She gets 60-65 speaking gigs per year. She says you should become a member of multiple speaker associations and private message prospects on Facebook and LinkedIn using her templates, and later move them off social media to help them and their businesses.
- Three Business Building Gifts
- Love Yourself Successful: Free Gifts
- Jumpstart Your Marketing: Katrina Sawa's Products
189: Live With Purpose, Overcome Limiting Beliefs and Focus on One Thing with Author, Entrepreneur, and Speaker Joe Apfelbaum
- how to get past the rough years, discover your reason, develop an abundance mindset
- the difference between being "satisfied" (a temporary solution to hunger which is a slow painful death) and being fulfilled (self aware and successful with perspective)
- how to focus on one thing: how Joe went from being spread too thin with seven side businesses, to making a lot of income in a short amount of time (less is more)